Proptech 360 - From real estate auctions to the blockchain for real estate transactions: Dario Cardile talks about Kaaja

“We had to overcome the distrust of real estate agents, but we improve their work”, says Dario Cardile, founder of Kaaja. Which is now accelerating on technologies: "We are the first in Italy to use the blockchain to guarantee security and traceability of real estate transactions"

9.05.2022 1 minuti di lettura

Distrust was the first obstacle for Kaaja to overcome. “There are situations and relationships in the real estate sector that die hard, the agents didn't understand our service well and we thought we wanted to disintermediate them. In reality, they finally understood that our platform is at their service, and that it works only if accompanied by the professionalism and competence of the agent, so we do not disintermediate him but provide him with a whole series of tools that simplify his life and Work. At zero fixed costs ".

This is the first aspect that highlights Dario Cardile, founder together with Paolo Castelletti of Kaaja, a company specializing in real estate services and online auctions between individuals, when asked what are the main difficulties they had to face in starting and then developing the their business.

Once the distrust of many professionals and real estate agents has been overcome, Kaaja - founded in October 2020 with the name of HomesToPeople - now presses the accelerator on technological and digital world resources and potential: in recent weeks it has launched an extraordinary component of its platform, using the Blockchain system to certify the whole process.

“We are the first in Italy to use the Blockchain to guarantee security and traceability of real estate transactions”, remarks Cardile.

Read the full article on Proptech360 (Italian only)

Kaaja

Kaaja is a real estate company, founded to make buying and selling properties easier. Kaaja is the first company in Italy where people and companies can sell and buy properties through an entirely digital private auction. Fast, secure and transparent, the Company offers a truly innovative process leveraging the best digital technologies and highly qualified real estate agents. Founded by Dario Cardile and Paolo Castelletti in February 2021 - coming back from an experience on the US market - with the purpose to simplify real estate sales also in Italy, through the best technologies.

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