Kaaja arrives in Tuscany: the real estate company sold 11 properties in one of the most touristic areas of Italy

The proptech company expands its offer with splendid villas in Castagneto Carducci, in the Bolgheri area in Tuscany

Of the 13 properties put up for sale, 11 have already been sold with the "Buy now" feature, also to foreign buyers, while the last 2 will be auctioned in the coming months
2.02.2022 2 minuti di lettura

Milan, February 2nd, 2022 - After the big cities and barely a year after its birth, the proptech Kaaja, a real estate services and online private auctions company, expands in Tuscany with 13 villas, called Le Scuderie. The properties should have been auctioned in the spring but 11 were sold as soon as they were published on the www.kaaja.com website, through the Buy Now feature. There are therefore currently only 2 left that could go up for auction in the coming months.

“We did not expect such high interest in this period in such a tourist area - comments Dario Cardile CEO and Founder of Kaaja - In fact, we thought that sales would start in the spring, close to the summer holidays. Instead the houses were sold quickly and also to foreign buyers. Several buyers made the offer directly from their smartphone as soon as the first visit was over ".

After closing a seed round of 1.5 million euros last September, Kaaja has chosen to work in an area that offers a mix of relaxation, culture and food and wine, following the internationalization objectives and thus also addressing the foreign market. looking for a holiday home in the beautiful country.

The properties are located in Podere Greppi Cupi, a strategic position in the Tuscany region, within the Bolgheri wine and tourist area of ​​the Etruscan Coast. This area is recognized throughout the world as one of the areas of Italy where you can live and taste all kinds of experiences: from art and culture to the important food and wine tradition, offering both relaxation and fun.

The estate extends over 5 hectares of rich agricultural land including a Bolgheri D.O.C. 1.5 hectares, 500 olive trees, a Tuscan farmhouse with swimming pool, a cellar and 13 villas.

The properties for sale are modern and fully furnished, built with cutting-edge energy efficiency criteria and ecological finishes, which are developed on one floor, grouped into four independent bodies. All the single units are located on the ground floor, each with a private garden, outdoor living area with its own pergola and parking space. In addition, they enjoy exclusive private access via a perimeter road bordered by an electric gate. All the properties managed by Kaaja are equipped with documentation certifying their status and it is possible to visit them in person or remotely until the day the auction closes.

"This strong interest is the sign that the Italian real estate market is recovering strongly also for holiday homes - declares Paolo Castelletti, Founder & CMO of Kaaja - Putting these new properties for sale means not only expanding our service in a new region, but also to support the tourism of our country ".

Since its inception, Kaaja has already managed more than 50 private online auctions, attracting the interest of over 190,000 customers who have booked over 1,700 appointments to visit them. Kaaja's online auctions significantly speed up the purchase process, concluding the sale in 6/8 weeks, guaranteeing total transparency, making all the documents on the properties available and allowing you to view all the offers that are presented. For those who do not want to wait for the auction to open, the Buy Now feature also allows you to directly submit an offer equal to a specific and visible cost for each property and directly buy the property. All this thanks to the proprietary platform, unique in Italy, developed on the best digital technologies.

Kaaja

Kaaja is the Italian proptech that firstly digitized the entire process of home buying and selling. Fast, secure and transparent, the Company offers a very innovative process, leveraging on the best in class technology - blockchain included - and qualified agents. Founded by Dario Cardile and Paolo Castelletti in February 2021 - back in Italy after an experience in the US market - its mission is to dramatically simplify the buying and selling process.

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