Il Sole 24 Ore - This is how the turnover and new formulas run in proptech

Innovation. HomesToPeople's latest idea (now Kaaja) involves online private auctions: digital intermediation, favored by the lockdown, accelerates the selection and negotiation phases.
8.03.2021 1 minuti di lettura

... Proptech, in addition to growing, does not stop churning out new products. Among the most interesting, there is HomesToPeople (now Kaaja), just founded by two experts in digital technologies (Dario Cardile, president of the board of Indigo Ai, and Paolo Castelletti). The startup proposes itself as a platform for "private auctions", but there is nothing involved with the courts. Simply, it serves to speed up and make the sales phase and the comparison between the various offers received for the same home digital and transparent.

"Those who sell with our auctions can define the deal in 5-6 weeks, while those who buy are sure to pay the right market price," explains founder Dario Cardile. All the documentation (including the cadastral one or the specifications) related to the properties for sale is available on the site, where it is obviously also possible to organize visits in person. The offers are made online and you can see them in real time and possibly re-launch. HomesToPeople has been chosen as the sales vehicle for the luxury residential project, currently being commercialized in Rome, Uptown Gardens ...

Read the full article on Il Sole 24 Ore newspaper of March 8, 2021


Kaaja is a real estate company, founded to make buying and selling properties easier. Kaaja is the first company in Italy where people and companies can sell and buy properties through an entirely digital private auction. Fast, secure and transparent, the Company offers a truly innovative process leveraging the best digital technologies and highly qualified real estate agents. Founded by Dario Cardile and Paolo Castelletti in February 2021 - coming back from an experience on the US market - with the purpose to simplify real estate sales also in Italy, through the best technologies.

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