HomesToPeople (now Kaaja) is born: for the first time in Italy, real estate private auctions go digital

Buying and selling a house quickly, safely and transparently with an online auction is finally possible in Italy too.

The goal of the new proptech HomesToPeople (now Kaaja) is to digitize and simplify the buying and selling of properties, working in synergy with professional real estate agents through an online process that does not however exclude the possibility of visiting the property in person.

The Kaaja (formerly HomesToPeople) platform allows you to avoid unpleasant surprises, thanks to the possibility of consulting documents and counter offers online in real time, always respecting the privacy of users.

11.02.2021 1 minuti di lettura

Proptech HomesToPeople (now Kaaja) is born today, the first real estate company for private auctions in Italy, which, with an efficient and professional service, simplifies real estate sales directly online. Kaaja ( makes it possible to sell and buy properties through an entirely digital private auction thanks to a fast, safe, transparent and completely innovative process using the best digital technologies and highly qualified selected agents. Founded by Dario Cardile and Paolo Castelletti in January 2021, it aims to digitize and simplify property sales also in Italy.

Among the main advantages of Kaaja's services for sellers and buyers are: the convenience of always reaching the best market price; the speed of completing the entire buying and selling process in less than 45 days; the safety of the entire procedure guaranteed by Kaaja thanks to the offers visible anonymously and in real time, to all participants; the transparency of evaluating every aspect of the property by viewing its published features, downloading all documents online, visiting the property in person and seeing all the offers received from other potential buyers in real time; the ease of visiting the property in person or remotely with an agent at the property who shows the property live.

"Kaaja auctions arise from the premise of offering a quick, transparent and qualified service to all players in the supply chain, buyers and sellers - explains Dario Cardile Founder & CEO of Kaaja - and are very different from judicial auctions, which by origin and process of sale, concern properties subject to judicial proceedings. Those who decide to sell with Kaaja's real estate auctions manage to finalize the deal in 5-6 weeks, while those who buy can win a property at the right market price ”.
The properties sold on private auction are freely salable properties, therefore not subject to the times and procedures of the Courts. All properties sell at auction by Kaaja are equipped with the necessary documentation to certify their status and are available for any visit and inspection before the auction closes.

"We work only with qualified real estate agents who, thanks to their professionalism, verify all the documentation of the property before the auction starts - says Paolo Castelletti Founder & CMO of Kaaja - We want to digitize the process of buying and selling properties in Italy, making it more transparent , fast and safe without putting aside the skills and professionalism of the agents ".


Kaaja is an Italian proptech company that has created the first platform to support real estate Servicers and Investors through solutions that support them throughout the entire management and sale process of real estate properties. The company offers an entirely innovative process through the best digital technologies and highly qualified professionals. Launched by Dario Cardile and Paolo Castelletti in February 2021, after their experience in the US market, Kaaja aims to simplify real estate sales and management in Italy.

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