Buying a house on the web: here is

Sensible Capital by Silvia Rovere and Club degli Investitori among shareholders of the start-up that launches the first Italian online auction website

6.09.2021 1 minuto di lettura

Online brick is an oxymoron. But buying a house on auction on the internet - of course, outside the circuit of judicial and bankruptcy auctions - is now a reality that, according to the first results on the market, is popular. The key word is: speed. Thus was born Kaaja, the first Italian website for online real estate private auctions that seems to bet on the particularly effervescent moment of the market by focusing on prestigious properties and, in the start-up phase, the "strongest" cities, Milan and Rome, with the ambition to cover medium-large cities and provinces. The first stop will probably be Turin.

The full version of the article is in Il Corriere Della Sera of 6 September 2021.


Kaaja is a real estate company, founded to make buying and selling properties easier. Kaaja is the first company in Italy where people and companies can sell and buy properties through an entirely digital private auction. Fast, secure and transparent, the Company offers a truly innovative process leveraging the best digital technologies and highly qualified real estate agents. Founded by Dario Cardile and Paolo Castelletti in February 2021 - coming back from an experience on the US market - with the purpose to simplify real estate sales also in Italy, through the best technologies.

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